NASCAR Partners with GOVX to Expand Benefits for Military and Government Heroes
NASCAR has unveiled an exciting new multi-year partnership with GOVX, an online platform offering exclusive discounts to military personnel, first responders, educators, and other government service employees. This collaboration positions GOVX as the Presenting Sponsor and Official Verification Partner for NASCAR’s Miltix program, reinforcing NASCAR’s longstanding dedication to honoring these service members.
Strengthening NASCAR’s Commitment to Heroes
The Miltix program, now backed by GOVX, offers eligible individuals discounts of 15% or more on race tickets at NASCAR-owned tracks across the nation. These benefits can be accessed through both NASCAR.com and GOVX.com, making it easier for service members to experience the excitement of NASCAR events.
Michelle Byron, NASCAR’s Executive Vice President, Chief Partnership and Licensing Officer, emphasized the importance of this partnership:
“Since the inception of our sport, honoring members of the military has been a big piece of the fabric that makes up NASCAR and, in partnership with GOVX, the Miltix program is one of many ways we’re able to do that. There is nothing better than the at-track NASCAR experience, and thanks to GOVX and the Miltix program, it’s even easier for current and former members of the military to access that experience.”
GOVX’s Role in Supporting NASCAR’s Mission
With over 9.5 million members, GOVX is a powerful ally in expanding NASCAR’s reach to those who serve and protect. Alan Cole, CEO of GOVX, expressed his enthusiasm for the collaboration:
“Over the decades, NASCAR has shown an unwavering appreciation and dedication to our nation’s heroes, both on the track and off. The opportunity to partner with such a prestigious organization is a privilege, and we look forward to bringing the pulse of America’s racing spirit to the GOVX community.”
A Legacy of Impact
Since its founding in 1948, NASCAR has grown into a cornerstone of American motorsport, overseeing premier racing series such as the NASCAR Cup Series, NASCAR Xfinity Series, and NASCAR CRAFTSMAN Truck Series. Its global footprint includes over 1,200 races annually across 11 countries and more than 30 U.S. states.
Similarly, GOVX has cemented itself as a vital resource for military and government personnel, leveraging its GOVX ID verification technology to provide exclusive access to discounts. Through its “GOVX Gives Back” initiative, the company has donated over $1.5 million to nonprofits supporting the military and first responder communities.
What’s Next for the Miltix Program
The enhanced partnership promises greater visibility for GOVX through trackside branding during NASCAR races, commercials during NASCAR TV broadcasts, and digital promotions. This renewed focus ensures the Miltix program will reach even more of NASCAR’s dedicated fanbase among military and government service members.
As NASCAR and GOVX join forces, this collaboration highlights a shared commitment to honoring the sacrifices of America’s heroes while bringing them closer to the thrill of motorsport.
