LIVE UPDATE: ARCH MANNING SIGNS BLOCKBUSTER NIL DEAL WITH RED BULL
There may only be four touchdowns on Arch Manning’s stat sheet after two seasons with the Texas Longhorns, but that hasn’t stopped him from being one of the biggest names in college football. A projected top pick in the 2026 NFL Draft, Manning is already the favorite to take home the Heisman Trophy next season.
And now, his star power is reaching new heights—literally.

Manning took to Instagram to announce his latest NIL partnership, this time with Red Bull, further boosting his already massive $6.6 million NIL valuation—the highest in all of college sports.
Manning Becomes Red Bull’s Newest Face
The deal makes Manning the most high-profile Red Bull athlete in college football, immediately placing him alongside some of the brand’s biggest names. Among them? Indiana Pacers forward Pascal Siakam, who has been one of the energy drink giant’s marquee endorsers.
Until now, Red Bull’s presence in major North American sports has been relatively small. The only other NBA player currently signed with the brand is Džanan Musa, who played 49 games with the Brooklyn Nets before heading overseas to Real Madrid.
However, Red Bull has been expanding its footprint in college sports, already signing top basketball prospects AJ Dybantsa and Dylan Harper to NIL deals. Most of their basketball signees have historically competed overseas or in FIBA 3×3, making their recent push into NCAA athletics even more significant.
Still, Siakam remains their most successful North American athlete, though Manning, Dybantsa, and Harper all have the potential to rival him in the coming years.
Could More College Football Stars Follow?
With Manning on board, Red Bull may not stop at just one football player. Until now, their only other college football signee has been Ohio State’s Jeremiah Smith, who led the Big Ten in receiving yards and touchdowns as a freshman and helped the Buckeyes win a national championship.
Now, with Manning in the fold, Red Bull’s presence in college football could be set to explode. Stay tuned.