Renowned for her exceptional leadership on the basketball court, Coach Dawn Staley has equally distinguished herself through profound philanthropic endeavors, exemplifying a deep commitment to community welfare.
Historic Contract and Charitable Commitment
In January 2025, Coach Staley secured a landmark contract extension with the University of South Carolina, elevating her status as the highest-paid women’s basketball coach in collegiate history. The agreement, valued at approximately $25 million, includes an annual salary starting at $4 million, with a $250,000 increase each year, and a $500,000 signing bonus.
Demonstrating unparalleled generosity, Coach Staley pledged the entirety of her $5.4 million signing bonus and endorsement earnings to charitable causes. This substantial contribution underscores her dedication to supporting underrepresented communities and fostering educational opportunities.
Establishment of the Dawn Staley Champions Fund
To channel her philanthropic efforts, Coach Staley established the Dawn Staley Champions Fund at the University of South Carolina. This fund is dedicated to providing scholarships for first-generation, economically disadvantaged, and underrepresented students and student-athletes. The scholarships assist with tuition and educational expenses, aligning with Coach Staley’s commitment to creating equitable opportunities for success.
A highlight of this initiative was the fundraising event titled “A Celebration of Dawn Staley featuring Robin Roberts,” held on August 13, 2024. The event featured a fireside chat between Coach Staley and Robin Roberts, co-anchor of ABC’s “Good Morning America.” Proceeds from the event further bolstered the Champions Fund, enhancing its impact on students’ futures.
Partnership with Aflac: Enhancing Children’s Healthcare
In June 2023, Coach Staley collaborated with Aflac and the University of Virginia’s Children’s Hospital to deliver “My Special Aflac Duck” companions to pediatric cancer and sickle cell patients. These interactive robotic ducks provide emotional support to children undergoing medical treatments. Coach Staley’s involvement brought joy and comfort to young patients, exemplifying her compassionate approach to philanthropy.
Inaugural Dawn Staley Community Leadership Award
Furthering her legacy of community engagement, the WNBA introduced the Dawn Staley Community Leadership Award in 2024. This accolade honors a current WNBA player who exemplifies leadership and positive impact within their community. The inaugural recipient, A’ja Wilson, a former player under Coach Staley at the University of South Carolina, was recognized for her dedication to empowering youth and fostering community development.
Ongoing Commitment to Community and Education
Coach Staley’s philanthropic endeavors are ongoing, with continuous efforts to address equity issues in women’s sports and broader community concerns. Her initiatives reflect a steadfast dedication to leveraging her platform for positive societal impact, ensuring that her legacy extends beyond the basketball court to touch lives and inspire future generations.
Through these substantial contributions and partnerships, Coach Dawn Staley exemplifies the profound impact of combining professional success with unwavering commitment to philanthropy, education, and community empowerment.
