Dawn Staley was on the verge of capturing yet another national championship—and a significant financial windfall. But as the confetti settled in Tampa, it wasn’t for the Gamecocks. Instead, it showered over the victorious UConn Huskies, denying South Carolina both the title and Staley a lucrative bonus.
The 2024-25 season had been a showcase of dominance for South Carolina, as they secured both the SEC regular-season and tournament championships. They overcame powerhouse programs like Texas and Maryland, setting up a highly anticipated showdown with a familiar rival—UConn.
Although standout scorer Joyce Edwards chipped in 10 points, the Gamecocks couldn’t break through UConn’s relentless defense. Missed chances throughout the game ultimately pushed the championship—and a massive bonus—out of Coach Staley’s reach.
Staley’s contract is designed to reward achievements. This season alone, she earned $130,000 in performance incentives:
- $15,000 for finishing in the AP Top 25
- $15,000 for winning more than 11 SEC games
- $100,000 for sweeping the SEC regular-season and tournament titles
But the ultimate prize—a $500,000 bonus for winning the national championship—slipped away with the loss to UConn.
When Dawn Staley first took over at South Carolina in 2008, she earned $640,000 annually. The team had yet to make a Final Four, but under her leadership, they evolved into a powerhouse. Today, her salary has soared to $4 million, eclipsing even legendary coaches like Geno Auriemma. The increase is a testament to her transformative influence on the program.
Sunday’s loss, while disappointing, does nothing to diminish Staley’s legacy. Her relentless dedication has elevated the program’s stature on the national stage. With her continued guidance, the Gamecocks remain strong contenders for future championships—and the rewards that follow.
