Manchester City’s finances have been in the spotlight this week following the release of the decision on their legal dispute with the Premier League over the rules governing Associated Party Transactions (APT).
Etihad Airways, which sponsors Manchester City‘s stadium and kit, is at the center of the discussion. The airline’s CEO, Antonoaldo Neves, has firmly defended the legitimacy of their sponsorship agreements with the club, stressing that they are all conducted at fair market value.
City recently secured a victory in their legal battle with the Premier League, proving that the current APT rules were both unlawful and discriminatory. This win could allow the club to pursue future sponsorship deals without being hindered by the rules in question. Additionally, City is now in a position to seek compensation for any financial losses caused by these restrictions.
During an interview on Sky News, Neves highlighted the benefits of their association with Manchester City, emphasizing that it provides Etihad with “global exposure” thanks to the club’s on-pitch achievements. He added that the airline’s priority in such deals is to ensure a solid return on investment.
“Etihad doesn’t engage in any partnerships that aren’t based on market value,” Neves stated. “We have exceptional governance at Etihad. Our shareholders have made it clear: we must deliver an outstanding customer experience while maintaining a financially sustainable airline.
“If we don’t conduct transactions at market value, the returns simply aren’t there. So yes, these deals are market-based. There are extensive negotiations involved, and we see significant returns from all of our sponsorship contracts.”
Manchester City’s sponsorship deals are under scrutiny due to 115 charges of alleged financial misconduct brought against them by the Premier League. The club denies all accusations, and an independent inquiry into the case is currently ongoing.
