The Long Game Pays Off: How South Carolina Won the Joshua Dobson Sweepstakes and What It Means for the Beamer Era

Shane Beamer and his staff have been building toward a moment like this for years. On Wednesday night, it arrived.…

A Perfect Marriage: What South Carolina’s Switch to Nike Means for Dawn Staley, A’ja Wilson, and the Future of Gamecock Basketball

On July 1, the University of South Carolina officially became a Nike school, ending an 18-year partnership with Under Armour…

Josh Dobson Chooses South Carolina: The Gamecocks Land Their Biggest Recruit of the Beamer Era

On the same night South Carolina officially launched its Nike era, the program delivered another headline that may carry even…

Just Do It, Gamecock Style: South Carolina’s Nike Era Arrives With Blue Ribbon Elite NIL Deals for Five Standout Athletes

As of July 1, the University of South Carolina officially transitions from Under Armour to Nike, and the swoosh wasted…

JaMeesia Ford Heartly Opens up on Why She Enters Transfer Portal After Three Seasons at South Carolina, Leaving as One of the Program’s All-Time Greats

Dear Gamecocks, First, I want to give thanks to God. Deciding to run for South Carolina was one of the…

Isabelle Fijalkowski Opens Up on Guiding Daughter Alicia Tournebize’s NCAA Journey to South Carolina

When Alicia Tournebize made the decision to leave Bourges and head to South Carolina at the start of the year,…

Ranking South Carolina’s Best Under Armour Uniforms Before the Nike Era Begins

On July 1, South Carolina officially becomes a Nike school, closing the book on 17 seasons under Under Armour. Last…

A’ja Wilson Officially Ruled Out for Commissioner’s Cup Final as Aces Face Liberty Without Their MVP

The Las Vegas Aces will be without four-time MVP A’ja Wilson for Tuesday night’s Commissioner’s Cup Championship against the New…

KK Smith Lays Out Her Recruitment Blueprint as South Carolina Leads a Loaded Chase

Kaleena “KK” Smith isn’t just the No. 1 overall prospect in the 2027 class — she’s also being remarkably clear…

Kamilla Cardoso Pulled Up to Watch Brazil Eliminate Japan at the 2026 World Cup

Chicago Sky star Kamilla Cardoso traded the hardwood for the stands on Monday, showing up in Houston draped in the…