Game On at the Etihad! Manchester City Scores Fan Engagement Touchdown with Piing
Manchester City is revolutionizing the fan experience at the Etihad Stadium and Joie Stadium with a Premier League first. They’ve teamed up with Manchester-based Piing to become the league’s official crowd games supplier.
This isn’t your average halftime entertainment. Piing brings interactive games straight to fans’ smartphones, no app download needed! Imagine testing your penalty-taking skills with a virtual “Pen-Kick” on the big screen, or showing off your footballing knowledge with a stadium-wide “Quiiz.”
This partnership is a homecoming for Piing, who actually started at a Manchester City fan engagement competition! Their goal? To make fans an active part of the action, not just passive observers.
But it’s not just about the big screen. Fans can participate in Piing games in dedicated fan zones, hospitality areas, and even the exclusive “Blue Carpet experience.”
The potential goes beyond Manchester City. Piing envisions a future where fans at every major event, from the Super Bowl to concerts, are actively engaged through their phones. Imagine a stadium-wide digital wave, or a global quiz testing fans’ knowledge in real-time!
This deal isn’t just about fun and games. Brands can leverage Piing’s technology to directly connect with fans in the stadium and at home. It’s a win-win for everyone: a more interactive experience for fans, a powerful marketing tool for brands, and a game-changing approach to fan engagement for Manchester City.
