City Crowned England’s Most Valuable Brand, But Real Madrid Takes Top Spot Globally
Manchester City has cemented its position as the most valuable football brand in England, according to the Brand Finance Football 50 report. However, the club has been dethroned as the world’s most valuable football brand by Real Madrid.
City’s Soaring Brand Value:
City’s brand value has skyrocketed to £1.4 billion, a 7% increase from the previous year. This surge can be attributed to the club’s unprecedented on-field success, which includes a historic treble in 2023 and a fourth consecutive Premier League title.
Real Madrid Reclaims Top Spot:
Despite City’s impressive growth, Real Madrid has reclaimed the title of the world’s most valuable football club brand. Their brand value has surged by 15% to £1.4 billion, surpassing City.
Premier League Dominance:
The Premier League continues to dominate the global football landscape, with 17 clubs making the top 50 most valuable brands list. English clubs boast an average brand strength score of 80.4 out of 100, significantly higher than La Liga’s 70.9.
Pep Guardiola’s Mastermind:
City’s brand strength is not just about financial success; it’s also about the club’s reputation for playing exciting and entertaining football under Pep Guardiola. The club has achieved a perfect score for ambition, playing style, and management, showcasing Guardiola’s impact on the brand.
The Battle for Supremacy:
The rivalry between Manchester City and Real Madrid extends beyond the pitch. The two clubs are now engaged in a battle for global brand dominance. With both teams consistently achieving on-field success and making significant investments in their brands, the competition for the top spot is likely to intensify in the coming years.
Looking Ahead:
As the 2024/25 season approaches, Manchester City will aim to maintain its position as England’s most valuable brand while closing the gap on Real Madrid. The club’s continued success on the pitch, coupled with strategic brand management, will be crucial in achieving this goal.
