Toni Breidinger Shares Secrets to Balancing Life as a Racer and Brand Icon
Toni Breidinger, the rising star of the ARCA Series, isn’t just making waves on the racetrack—she’s also carving a name for herself as a model and brand ambassador for global icons like Victoria’s Secret, Hot Wheels, and Michael Kors. Recently, Breidinger opened up on the challenges of juggling her high-octane racing career with her growing presence in the fashion and branding world.
Balancing Two Worlds
Speaking on the podcast Females in Motorsports, Breidinger revealed how she manages her demanding racing schedule while maintaining her social media and brand commitments. When asked how she switches between these roles, she explained her unique approach:
“I kind of separate it so I don’t have to keep switching my mind. I try to get into my race mode and focus. It’s almost like I change personalities—I’m a little bit more dry, really focused. So yeah, we’ll do some content throughout the day, but it’s all about sectioning out my time.”
Breidinger admitted that the balancing act is no easy task, especially with the constant demands of social media and her racing team. She emphasized the importance of prioritizing and staying disciplined:
“You have to be in a million places at once. For me, it’s about showing up, knocking out some content, and then zoning in on the race and what my team needs from me. It’s hard, but it’s what keeps me going.”
From Social Media Star to Victoria’s Secret Model
Toni Breidinger’s journey from a social media influencer to becoming a Victoria’s Secret model is nothing short of inspiring. She revealed how her collaboration with the fashion powerhouse began, describing it as a dream come true.
“I did my first campaign with Victoria’s Secret a little over a year ago. It was my dream company to work with,” Breidinger shared.
Her journey to securing the partnership was nothing short of impressive. She recounted how she managed to squeeze in a photoshoot for the brand after a race at Talladega, flying back to meet her commitments before making her Truck Series debut in Kansas.
Breaking Barriers
Breidinger’s story highlights her versatility and determination, as she continues to make her mark in motorsports and beyond. By combining her passion for racing with her modeling career, she’s proving that athletes can thrive across multiple industries.
With her growing list of achievements and collaborations, Toni Breidinger is setting a powerful example for women in motorsports and redefining what it means to be a modern racing icon.
