Amazon Joins NASCAR: Fans Hype Streaming Revolution for 2025 Season
As the countdown to the highly anticipated 2025 NASCAR season ticks down to under 50 days, fans are buzzing with excitement over a major shift in the sport’s broadcasting landscape. In a groundbreaking move, Amazon Prime is set to debut as part of NASCAR’s $7.7 billion broadcasting deal. This multi-year agreement grants Amazon exclusive rights to five races, along with streaming practices and qualifications for all races through June—marking NASCAR’s global entry into the streaming world.
Amazon’s Game-Changing Approach
Beyond just Prime, Amazon is rumored to extend its NASCAR coverage to Twitch, offering free streams alongside the Prime experience. This forward-thinking approach couldn’t have come at a better time. NASCAR’s viewership has steadily declined, plummeting from an average of 5.1 million in 2015 to under 3 million over the past two years. Fans are hopeful that this streaming revolution could breathe new life into the sport.
Recently, during NFL Thursday Night Football, Amazon teased its first-ever NASCAR X Amazon promo, instantly igniting fan excitement. Building on this momentum, Amazon unveiled a dedicated NASCAR tab on its Prime Video app, featuring race schedules, track images, and even driver profiles. Fans immediately praised Amazon’s sleek and user-friendly design, with one saying, “This gives me hope.”
Fans Embrace the Change
Reddit threads lit up with fans expressing excitement over the fresh production quality and modern approach Amazon promises to deliver. Many believe Amazon’s entry signals the end of what they’ve criticized as “stale” cable broadcasts from NBC and Fox.
One fan shared, “I can’t wait for Amazon to deliver a better product than Fox ever did and for people to complain because it’s not on cable.” Another added, “It’s about time NASCAR stepped into the modern era. This is what the sport needed.”
Addressing Long-Standing Complaints
For years, fans have lamented the lack of a reliable platform to re-watch old races in high quality, as well as outdated TV infrastructure. Amazon’s NASCAR page seems to address these issues head-on. One fan raved, “This is what I imagined NASCAR Classics would look like if it was an app—scrolling through seasons to find whatever race you want.”
Additionally, the promise of enhanced visuals, including 4K and high frame rates, has fans ecstatic. A smooth 60-120 FPS feed will bring the thrill of high-speed racing to life like never before. As one fan pointed out, “If it’s anything like Thursday Night Football, it’ll look glorious.”
Criticism of NASCAR’s Delayed Move to Streaming
Despite the enthusiasm, some fans remain critical of how long it took NASCAR to embrace streaming. One frustrated fan remarked, “90% of NASCAR fans will be dead of old age before they drop their beloved TV contracts.” Another noted, “Prime alone has three times more subscriptions than traditional cable, Hulu TV, and YouTube TV combined. Why did this take so long?”
Ben Kennedy’s Vision for NASCAR
As NASCAR finally joins the streaming revolution, all eyes are on Ben Kennedy, the sport’s rising executive. Many fans believe Kennedy’s progressive vision and fresh broadcasting strategy could restore NASCAR to its former glory, capturing the massive audience it enjoyed two decades ago.
The 2025 NASCAR season is shaping up to be a pivotal moment, and with Amazon at the helm, fans are ready for a new era of racing. Whether this shift reinvigorates the sport or not, one thing is clear: the excitement is back, and NASCAR is racing toward the future.
