Live Report: Texas Longhorns Ranked as Second Most Valuable College Football Program
The Texas Longhorns have just been ranked the second most valuable college football program in the United States, according to a new study by The Wall Street Journal. The only team ahead of them? The Ohio State Buckeyes, who recently clinched the National Championship after defeating Notre Dame in the College Football Playoff finals.
Both programs are nearing the $2 billion mark in enterprise value, a figure calculated by subtracting adjusted cash flow from the program’s annual adjusted revenue. For the Longhorns, this means an impressive $1.87 billion in enterprise value, cementing their status as one of the most profitable and influential college football programs in the country.
This ranking is significant not just for the program’s financial standing but also for the Longhorns’ growing influence in the sport as they continue to solidify their place among the elite programs in college football.
