South Carolina Football Valued Over Half a Billion—Here’s What That Means
The South Carolina Gamecocks’ football program has officially been valued at a staggering $563 million, according to a recent analysis by The Athletic. As money continues to shape the landscape of college football—both in program operations and player compensation—knowing a team’s financial value is more important than ever.
In the study, The Athletic assessed what each FBS football program might fetch if it were ever sold, and South Carolina landed at 27th nationally and 12th in the SEC, with an average annual revenue of $70.3 million.
To put those numbers into perspective, Texas topped the list with a projected value of $2.38 billion and an average revenue of $183 million, while Georgia followed closely behind at $1.92 billion with $147 million in average revenue.
Even though the Gamecocks trail SEC powerhouses like Texas and Georgia in raw financial figures, what head coach Shane Beamer is building in Columbia is nothing short of remarkable.
Last season, South Carolina was within striking distance of the College Football Playoff conversation, and expectations remain high entering the new year. The Gamecocks may rank 12th in the conference financially, but their performance on the field is beginning to outpace those numbers.
In the high-stakes, money-driven environment of modern college football, South Carolina is proving you don’t need to be in the top five of financial rankings to make serious noise on the national stage.
