Erling Haaland Stars in Stunning New Beats by Dre Campaign Set in Norway’s Wilderness
Erling Haaland has once again teamed up with Beats by Dre in a captivating new promotional campaign titled “Ordinary is for everyone else.” Filmed in the breathtaking Norwegian wilderness, the campaign highlights Haaland’s extraordinary strength and personality through a series of bold and rugged activities.
The Manchester City striker is seen performing push-ups on the edge of a cliff, chopping wood with an axe, running with wolves, and even doing press-ups on rocks in a flowing stream. The striking 66-second film ends with the 24-year-old sitting waist-deep in snow, headphones on, exuding focus and resilience.
Showcasing Haaland’s Favorites
Throughout the clip, Beats supports Haaland’s journey, featuring a range of his favorite products, including the Beats Fit Pro, Beats Solo 4, and the Beats Pill. This partnership continues to emphasize Haaland’s association with the brand’s commitment to excellence and individuality.
Reflecting on the campaign, Haaland shared:
“The wide range of Beats products keep me motivated, so teaming up on this new film in Norway was awesome.”
From ‘The King and the Viking’ to Norway’s Wilderness
This isn’t Haaland’s first major campaign with Beats. Last October, he starred alongside NBA legend LeBron James in the “The King and the Viking” campaign, which paid homage to his Norwegian heritage and marked his official collaboration with the iconic headphone company.
A Brand Magnet
Haaland’s collaboration with Beats is just one of several major partnerships he’s secured. The striker boasts deals with Samsung, Viaplay, Hyperice, Breitling, and Dolce & Gabbana, along with a massive £200 million agreement with Nike spanning over a decade.
At Manchester City, Haaland’s weekly earnings surpass £850,000, thanks to lucrative bonuses in his contract, further solidifying his status as one of football’s biggest stars.
Dominating on the Field
Haaland’s dominance isn’t limited to endorsements. This season, he has already scored 22 goals for club and country. Just last weekend, he netted the 25th hat-trick of his career during Norway’s 5-0 victory over Kazakhstan in the Nations League.
As Haaland continues to shine on and off the pitch, this latest campaign with Beats underscores his unstoppable rise, proving once again that “Ordinary is for everyone else.”
