Zeigler Auto Group Unveils Game-Changing 2025 NASCAR Cup Series Partnership with Spire Motorsports

Carson Hocevar to Sport Zeigler Livery in Multi-Race NASCAR Cup Series Program for 2025

Zeigler Automotive Group is extending its partnership with Carson Hocevar and Spire Motorsports for multiple races in the 2025 NASCAR Cup Series season. The announcement, made during a press event at Zeigler Motorsports in Kalamazoo, confirmed that Hocevar will once again carry the eye-catching yellow-and-black Zeigler livery aboard his No. 77 Chevrolet Camaro.

Zeigler Auto Group, one of the largest privately-owned automotive dealer groups in the United States, is doubling down on its support for the 21-year-old reigning NASCAR Cup Series Rookie of the Year. The partnership kicks off at the iconic Daytona International Speedway on February 16, 2025, during the first points-paying race of the season.

Aaron J. Zeigler, President and CEO of Zeigler Auto Group, expressed his enthusiasm:

Zeigler Auto Group partners with Carson Hocevar and Spire Motorsports for 2025

“We are very excited for the 2025 season with Carson and the Spire team. This past year has been nothing short of incredible, with Carson earning the well-deserved Rookie of the Year award. His performance on the track has exceeded all expectations, and if this past year is any indication of what’s to come, we’re in for an exciting ride.”

The Zeigler Chevrolet Camaro will be featured in eight key races during the 2025 season:

  • Daytona International Speedway – February 16
  • Homestead-Miami Speedway – March 23
  • Darlington Raceway – April 6
  • Nashville Superspeedway – June 1
  • Michigan International Speedway – June 8
  • Chicago Street Course – July 6
  • Indianapolis Motor Speedway – July 27
  • World Wide Technology Raceway – September 7

Hocevar’s Rapid Rise

Michigan native Carson Hocevar continues to make waves in NASCAR. After a stellar 2024 campaign where he claimed the Rookie of the Year honors, Hocevar tallied one top-five, six top-10 finishes, and 13 top-15 finishes. His best performance came with a career-best third-place finish at Watkins Glen International.

Zeigler-sponsored No. 77 earned “Fastest Pit Stop Record in NASCAR History” at Homestead

Reflecting on the partnership, Hocevar shared his excitement:

“I’m excited to continue our partnership with Zeigler Automotive Group after a successful rookie season. They’ve been such a great support group since day one for me and the No. 77 team. I’m looking forward to continuing to build our partnership on and off the track and can’t wait to take the Zeigler Chevrolet to Victory Lane.”

Hocevar, who made his NASCAR Cup Series debut in 2023 at World Wide Technology Raceway, has shown consistent growth. He is the third Michigan-born driver to claim the Rookie of the Year title, joining the ranks of Johnny Benson (1996) and Erik Jones (2017).

A Partnership Built on Excellence

Carson Hocevar earns Rookie of the Year

Zeigler Automotive Group has been a mainstay in NASCAR since 2019 and operates 84 franchises across 41 locations in the Midwest, representing top domestic and international automotive brands. Beyond motorsport, the family-owned company is celebrated for its focus on employee satisfaction, earning recognition among Glassdoor’s Best Places to Work.

The partnership also highlights Spire Motorsports, a growing force in NASCAR’s premier series. The team, led by Jeff Dickerson and T.J. Puchyr, continues to build competitive momentum across both the Cup Series and CRAFTSMAN Truck Series.

The Road Ahead

The 67th running of the Daytona 500 marks the start of the 2025 season on February 16, with live coverage on FOX and streaming for the first time on Amazon Prime. Fans can also tune in to the Motor Racing Network and SiriusXM NASCAR Radio Channel 90.

As Carson Hocevar looks to build on his impressive rookie season, the continued partnership with Zeigler Auto Group promises to be a winning formula. With growing confidence, Hocevar and the No. 77 team aim to make headlines and drive their way to Victory Lane in 2025.

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