Paraphrased and Expanded Article:
Colonial Life Arena to Keep Its Name as Sponsorship Deal with University of South Carolina Is Renewed
The iconic Colonial Life Arena isn’t going anywhere—at least not in name. The University of South Carolina and Colonial Life have officially extended their long-standing naming rights sponsorship through June 30, 2027, reinforcing a partnership that spans more than two decades and has become deeply rooted in both Gamecock tradition and the greater Columbia community.
The renewed agreement, which goes into effect October 1, 2025, ensures continued visibility for the Colonial Life brand through interior and exterior signage at the arena. It also includes promotional packages tied to the University’s athletics programs, further deepening the relationship between the insurance provider and South Carolina’s flagship university.
“The sponsorship renewal represents our continued strong commitment to the University of South Carolina and the greater Midlands community,” said Tim Arnold, president and CEO of Colonial Life. “We have a long history of supporting the University of South Carolina and providing business, civic, and charitable support in the Midlands and across the state.”
Colonial Life has been a key partner of the university since 2003, when it became USC’s first-ever corporate naming rights sponsor. In the years since, Colonial Life Arena has become far more than just a venue—it has been the backdrop to some of the most memorable moments in South Carolina sports history. That includes three national championships for Dawn Staley’s dominant women’s basketball program, countless high-stakes men’s games, and a host of other cultural and entertainment events.
But the partnership extends far beyond basketball. Colonial Life has also been actively involved in academic and community initiatives, including:
- Serving on the Board of Advisors for the Darla Moore School of Business
- Supporting the College of Education’s Apple Core Initiative
- Contributing to the Champions of Education Gala
- Backing the Classroom Catalyst Grant Program
- Funding leadership development programs like Education Leaders Experience and CarolinaTIP
“Colonial Life has been a tremendous partner of Gamecock Athletics for many years, and this extension as our naming rights sponsor reflects our continued collaboration,” said USC Athletics Director Jeremiah Donati. “As a strong South Carolina-based company, Colonial Life shares our commitment to bringing high-quality athletic and entertainment events to Columbia and the Midlands.”
Since its grand opening on November 22, 2002—which fittingly debuted with a women’s basketball tipoff—Colonial Life Arena has been a cornerstone of Gamecock Athletics. It boasts the largest seating capacity in the state and continues to serve as the go-to destination for:
- South Carolina Men’s and Women’s Basketball
- Concerts across genres
- Comedy and family shows
- Trade shows and expositions
- USC commencement ceremonies
- High school graduations and more
As the arena prepares to enter its next chapter, one thing is clear: Colonial Life Arena remains a pillar of pride, tradition, and community connection in the heart of South Carolina.
