South Carolina quarterback LaNorris Sellers has added another major NIL partnership to his growing portfolio, this time with Rhoback, a premium apparel brand.
The deal was announced alongside the launch of Rhoback’s official University of South Carolina licensed collection, giving Gamecock fans new gear to rep their team. To mark the release, GamecockCentral readers can currently get 20% off their first purchase at Rhoback.com by using the code SCAR20 at checkout.
Sellers joins a lineup of athletes connected to the company, including former South Carolina golf standouts Wesley Bryan and George Bryan IV.
“We are proud to introduce our talented roster of Rhoback Athletes spanning both the professional and collegiate spaces,” the company stated on its website. “As leaders both on and off the field, these athletes are true representations of the Crave Activity ethos and we couldn’t be more honored to join their teams.”
This offseason, Sellers has become one of the most in-demand athletes for endorsements, working with companies such as Dick Dyer & Associates, Midas, EA Sports, Under Armour, T-Mobile, Garnet and Black Traditions, and Garnet Trust, among others. Represented by Equity Sports, the sophomore star is proving to be a magnet for national and local brands.
On the field, Sellers has already established himself as one of college football’s brightest young quarterbacks. He earned Freshman All-American honors and was named SEC Freshman of the Year in 2024 after completing 196-of-299 passes for 2,534 yards and 18 touchdowns, while also rushing for 674 yards and seven scores.
Heading into his third year in Columbia, Sellers enters the 2025 season as a Heisman Trophy favorite, bringing even more excitement to a South Carolina program looking to make a national statement.
The Gamecocks open their season on August 31 in Atlanta, taking on Virginia Tech in the Aflac Kickoff Classic at 3 p.m.
