South Carolina’s Next Star? Eli Ellis Takes the Spotlight in New Under Armour Ad!

South Carolina Commit Eli Ellis Stars in Under Armour Commercial Before Stepping on Campus

Eli Ellis, a South Carolina Gamecocks basketball commit, is already making waves before even suiting up for the team—this time, as the face of a new Under Armour commercial.

A Tough Season, but a Bright Future

The South Carolina men’s basketball team endured a disappointing season, finishing last in the SEC. Despite earning an NIT invite, head coach Lamont Paris chose to decline the opportunity, instead shifting focus to building for next year.

One of the biggest reasons for optimism? Eli Ellis, a highly touted four-star recruit, who’s already generating buzz both on and off the court.

Ellis Shines in Under Armour Ad

The Gamecocks’ official X page recently posted the new Under Armour commercial, which prominently features Ellis as its main star.

This comes on the heels of Ellis winning the Overtime Elite (OTE) championship, adding another accomplishment to his résumé before making the jump to college basketball. But he’s not content stopping there—he’s ready to bring that same success to South Carolina.

Ellis Sends a Message to Gamecock Nation

Ellis knows he has doubters, but that’s only fueling his fire. In a bold message to Gamecock fans, he made it clear he’s ready to prove himself:

“I’ve had everything—doubt, hate, negative comments. I mean, you got the whole Tennessee fan base page against me before I even step on campus. They’re all going to hate us, but they still respect us. Just wait till I get there—it’ll be more of the same, I promise.”

A Top Talent Ready to Make an Impact

Ellis, who has been committed to South Carolina since November 2024, is ranked as:
A four-star prospect
92nd-best player in the nation
12th-best point guard
5th-best player in North Carolina

With Ellis bringing his confidence, skills, and now Under Armour backing to Columbia, the future of Gamecock basketball is looking much brighter.

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