Atlanta Dream Step Up Off the Court: Franchise Expands Its Commitment to Community Impact
The Atlanta Dream continue to demonstrate that their influence goes far beyond the basketball court. This week, the franchise partnered with Cash App and ForgiveCo in a bold initiative aimed at addressing financial inequities and supporting underserved communities across the region.
Majority owner Larry Gottesdiener emphasized the team’s mission of merging sports with social impact.
🗣️ “We believe sports is a catalyst for social change,” Gottesdiener said. “And we are proud to stand with Cash App and ForgiveCo to deliver real impact where it’s needed most. Together, we’re proving that sports teams can be powerful agents for transformation, rooted in purpose and committed to strengthening our communities.”
The program reflects the Dream’s ongoing efforts to leverage their platform for more than entertainment. The partnership is expected to deliver financial relief, debt forgiveness programs, and educational resources to families and individuals who need it most. By working with ForgiveCo, a company focused on eliminating burdensome medical and consumer debt, and with Cash App, a leader in financial empowerment tools, the Dream are extending hope and opportunity to thousands.
This initiative builds on the Dream’s reputation as one of the most socially conscious organizations in professional sports. From voter registration drives to racial justice advocacy, the Dream have consistently used their visibility in the WNBA to advance meaningful change. This latest effort signals a deeper commitment to community well-being, particularly at a time when many families continue to face economic challenges.
While wins on the hardwood are always celebrated, the Dream’s actions off the court have positioned them as leaders in shaping what it means for a sports franchise to be truly invested in its city.
With their season still in full swing, the Atlanta Dream are proving that their biggest victories may not only be measured by the scoreboard — but also by the lasting transformation they create in the lives of the people they serv
