24 July 2026

SEC

A Perfect Marriage: What South Carolina’s Switch to Nike Means for Dawn Staley, A’ja Wilson, and the Future of Gamecock Basketball

On July 1, the University of South Carolina officially became a Nike school, ending an 18-year partnership with Under Armour...

Just Do It, Gamecock Style: South Carolina’s Nike Era Arrives With Blue Ribbon Elite NIL Deals for Five Standout Athletes

As of July 1, the University of South Carolina officially transitions from Under Armour to Nike, and the swoosh wasted...

Above the Rim: South Carolina’s 2026-27 Gamecocks Are Building the Most Explosive Frontcourt in Women’s Basketball History

There has always been something different about the way Dawn Staley builds a basketball program. The championships, the recruiting classes,...