A’ja Wilson Partners with LEGO, Gets Her Own Mini Figure
South Carolina legend and two-time WNBA MVP A’ja Wilson has added another highlight to her growing list of off-the-court achievements — this time in the world of LEGO. The global toy brand has officially transformed Wilson into her very own LEGO figure, unveiling a new partnership that blends basketball with creativity and fun.
As part of the collaboration, Wilson will host a mini sports show in partnership with LEGO and Nike, designed to engage young fans and celebrate the intersection of sports, culture, and play. The show aims to spotlight the value of teamwork, creativity, and perseverance, with Wilson serving as a role model both on and off the court.
“Being turned into a LEGO figure is something I never imagined,” Wilson said in the announcement. “I grew up loving to play, build, and create, so partnering with LEGO in this way is really special. It’s about showing kids that the possibilities for their future are limitless — whether on the court or beyond it.”
Wilson’s figure showcases her in iconic fashion, representing not just her achievements as a professional athlete but also her influence as a cultural icon. The partnership reflects LEGO’s commitment to highlight inspirational figures across different fields and Nike’s ongoing support of athletes making an impact in their communities.
The collaboration comes during a season in which Wilson has continued to dominate on the floor, adding to her legacy as one of the greatest players in women’s basketball history. With this LEGO project, she now extends her influence into new creative spaces, reaching fans of all ages.
